Launching the Intentional Product Manager

Shobhit Chugh
3 min readApr 8, 2019

Launching my new course: The Intentional Product Manager. Join 10 of your peers in a learning journey that helps you learn five practices that make Product Managers amazing.

In November, I opened enrollment to the pilot of PM Habits. An experiment in enabling Product Managers to establish habits that lead them to better performance and satisfaction. Out of 40+ applicants, I selected eight people as part of the first class.

The class was an amazing experience for me! And with 86% CSAT, it seems to have been amazing for my students as well. Over the ten week session, we learned and applied five Product Management practices. We reflected on our practice and taught each other tips and tricks on how to improve the practice.

This class graduated a few weeks ago. For me, it was one of the most fulfilling experiences of my career. The stories that my amazing students shared warm my heart.

Seven out of eight students completed the course, practiced the habits, participated fully and with passion. They offered advice to each other, they brought the energy, the gave me honest feedback and gave me generous testimonials. They took the pilot to another level.

This convinced me that my initial hypothesis was correct. That we are awash in a world of Product Management related knowledge and advice. But knowledge itself does not lead to change. But working through it in a structured curriculum, practicing it, using the principles of peer accountability and social learning, does learn to change.

Just like in any field, to get better at Product Management, you have to focus on the basics. Which is what this course teaches you. Basics such as:

  1. Purposeful Presence
  2. Consistent Communications
  3. Meaningful meetings
  4. Powerful productivity
  5. Real relationships

None of these are rocket science. What I am really doing here is focusing on the actionability piece. On making these applicable in a Product Manager’s day to day work. On breaking down into practices into application right away, , and on getting positive momentum towards applying this practice and converting into a habit that you apply for the rest of your career.

Now I am graduating this PM Habits class to beta. Following advice from my students, I am calling it “The Intentional Product Manager.” That is what this course is all about. Making sure that you don’t just go where the big issue of the day takes you, but are grounded and are getting better everyday, and bringing your team along with you.

There is a similar application process like last time. I intend to select 20 students from the application pool, and once I have selected them, the class will be closed till I open another next session (date TBD).

Now if you are still reading, it means something about this message appeals to you. You are likely one of the following people:

  1. You know me and just want to just find out what I am up to in. In the case, 👋 . Please do share this blog post with your network
  2. You like this idea, and want to make sure others get to know about this class. Again, do share this blog post with your network on LinkedIn, Twitter and wherever you spend your time!
  3. You are eager to learn more and apply! If so, go to the class page to register and apply

If you liked the blog post, you would love my free workshop, “5 Steps our Product Manager Clients Take to Land Their Dream Job, Increase Their Salary by 200%+, and Accelerate Their Career.” Go ahead, enroll now!

Without knowledge action is useless and knowledge without action is futile.

Abu Bakr

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Shobhit Chugh

Founder at Intentional Product Manager (http://www.intentionalproductmanager.com). Product @Google, @Tamr, @Lattice_Engines, @Adaptly. Worked at @McKinsey